Color is a powerful force in the hands of a designer. It draws your eye, evokes emotion, and communicates meaning.
So effectively using color is important to designs. But coming up with different color combinations is also hard. Each color has its own meaning, and there are an infinite number of combinations out there.
Color meanings vary from culture to culture, and the impact that your brand has on your targeted audience. Here is a list of a few meanings on how colors are interpreted by brands:
- Hue is the primary value of a color and how the color red, green, blue, purple, etc. is perceived through the eye.
- Saturation of a color is the overall intensity or brightness of the color, any color that appears dull is referred to as desaturated.
- Value is the lightness or darkness of overall colors schemes.
- Blue: Security, Trust Worthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science.
- Green: Wealth, Money, Calming, Trees, Ambition, Endurance, Healing, Calm, Generosity, Natural, Completion, and Protection.
- Red: Energy, Power, Vigor, Leadership, Courage, Passion, Activity, Joy.
- Yellow: Optimism, Childish, Freshness, Law, Education, Arrogance.
- Pink: Romantic, Feminine, Love, Beauty.
- Orange: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.
- Black: Powerful, Mysterious, Elegance, Sophistication, Functionality.